The 64-LQFP package is a through-hole-friendly surface-mount footprint — you can swap it on site with a decent iron and some flux, no hot-air station required.
The CANbus interface (2.0B active) and USB 2.0 full-speed device controller are both on the same chip, which saves an external transceiver or bridge for many industrial and IoT edge designs.
Runs from 2.0 V to 3.6 V on the Vcc/Vdd rail, so it works with a 3.3 V supply directly and can tolerate a 2.8 V LDO output in battery-backed designs.
No last-time-buy or end-of-life risk for new designs.